I'm Sam, a product designer
for the messy middle.

I get excited about building products that help people understand, navigate, and accomplish difficult things.

Long before I knew what UX was, games were building my mental models. From my first handheld Game Boy to early Flash games, I learned how thoughtful navigation, feedback, and storytelling could guide people through a system and toward a goal.

Looking back, those experiences shaped how I think and what I love to do today. Whether I'm designing an enterprise workflow, building an AI-powered learning app, or trying to convince my cats to use their new catio, I'm always thinking about how to make interactions feel intuitive, approachable, and rewarding.

I started my career working on platform resources, then platforms and systems, while gaining experience across operations and project management. These experiences helped me see products from multiple perspectives, from the user experience to the systems and teams that bring them to life.

Outside of work, you'll find me running around Washington, studying Chinese, and staying connected with design communities through Discord and the Fresh Perspective book club.